Most people would say, why not just promote other people‟s products? Why not just paste a couple of ads on your blog or just stick to AdSense? Now… affiliate marketing and selling advertising are great business models, but in order to truly excel in Internet marketing, you MUST have your own product. Let‟s compare the two – marketing your own product versus being an affiliate: In simple terms, the product creator basically sells their own product and either, keeps 100% of the profits to himself/herself or pays the affiliate a commission while keeping the rest.
The affiliate on the other hand, promotes a merchant‟s products by driving traffic while the merchant does all the lead capturing, relationship building and selling. The affiliate gets a commission after the sales are made. Sound‟s simple? Actually it isn‟t just a matter of percentages, but the nature of the business model – product creators have a huge advantage over affiliates: Most newbies in Internet marketing start out with affiliate marketing for a few reasons: -
They don’t have to create a product
They don’t have to worry about writing a sales letter
They don’t have to worry about follow-up E-mails
They don’t have to set up a payment processor
Of course, starting out as an affiliate is a good way to get started, because as you are trying to overcome the learning curve, it is much easier to make your first few sales as an affiliate because it is less work for those who are starting out.
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